Finance, Operations, and Transformation executive with an MBA (Ivey) and CHRL, helping organizations turn strategy into systems that scale.
Fifteen-plus years turning finance and operations into a real advantage for growing businesses, now brought together under one practice.
Shelly Moffat, EMBA
Executive MBA graduate of Ivey Business School with 15+ years of senior finance and operations leadership, from family-owned businesses to multi-entity groups. She pairs strategic advice with hands-on execution, true to the IntiEdge name: inti means core.
Across SaaS, logistics, manufacturing, construction, retail, and professional services, Shelly has led the work that makes growth sustainable: cleaner reporting, tighter operations, and technology that finally earns its keep.
How Shelly leads
"Lead with kindness, grow continuously, and elevate people and organizations through purposeful leadership."
My purpose is to lead with kindness and integrity while always learning and growing, both personally and professionally.
I believe that when we treat others, and ourselves, with respect, empathy, and fairness, we build trust, strengthen culture, and help people and organizations thrive.
I live that purpose by fostering collaboration, communicating clearly and with compassion, and creating environments where people feel supported, valued, and motivated to do their best work. I know it is working when strong relationships, trust, and accountability exist around me.
Why IntiEdge?
The name IntiEdge reflects our belief that organizations achieve sustainable growth when they strengthen their core foundations and develop a competitive edge through better strategy, processes, technology, and execution.
Together, they represent our commitment to helping organizations achieve clarity, optimize performance, and create lasting business value.
Experience that spans the whole picture
Most advisors specialize in one corner. Shelly has carried responsibility across the functions that decide whether a business scales cleanly or stalls.
Finance
Leading reporting, planning, cash flow, and governance for owners and boards, with the discipline of someone who has owned the close, not just reviewed it.
Operations
Mapping and rebuilding how work gets done across HR, payroll, and day-to-day processes, so the business runs smoother as it grows.
Transformation
Driving technology and AI-enabled change that delivers measurable results, from unified dashboards to automated workflows.
Proven results across the business
A snapshot of the measurable change and scope Shelly has owned, not just advised on.
faster invoicing cycle through process redesign and automation.
faster accounts payable processing, freeing the team for analysis.
lower operating expenses through targeted cost reduction.
company group unified under a single Power BI reporting view.
person payroll administered across multiple entities.
years of senior finance and operations leadership.
Achievements
Key achievements from her most recent finance and operations leadership mandate.
Unified forecasting and operational reporting data to sharpen decision-making visibility and planning accuracy.
Reduced invoicing cycle by 65% and AP processing time by 50% through automation, reallocating the savings to help fund transformation.
Introduced enterprise-wide purchasing and contract-management controls, reducing vendor risk and spend leakage.
Secured SR&ED and CanExport funding to advance innovation and international expansion.
Acted as Finance and Operations lead, embedding financial discipline and accountability across every function.
Credentials
Formal qualifications behind the advice.
Industries
Hands-on experience across sectors with very different rhythms, which is exactly why the patterns transfer.
Bring that experience to your business.
A complimentary conversation is the simplest way to see how Shelly's background maps to your priorities.The first conversation is always free. See for yourself whether it's a fit.